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Tuesday, 1 July 2008

No More Adsense Referrals :( Google Now Searches Flash :)

Today had some bad news and good news for Google users. First lets start with the bad, Google announced that the AdSense Referral program will be retired at the end of August. For those of you who don't know about this program, it adds a referral button (for a particular product) to a publisher's website, and when someone clicks on this button and connects to the product, the publisher earns money. Google noted during the release today that the Google Affiliate Network, which is basically the DoubleClick Performics Affiliate Network, will replace the AdSense referral program. For any users that are running AdSense referral ads, they will run until the last week in August and any code on the respective website(s) should be removed before then. Google would not say why the program is scrapped, but chances are it wasn't a big cash earner.

Now for the good news. Google has developed a new algorithm for searching Flash files that contain text. To get an idea of how popular Flash is, approximately 98% of internet connected computers have Flash Player installed. The type of Flash files searchable include menus, buttons, websites, and banners. This is good news for web designers of Flash sites, since now they will be more easily seen by those search engine crawlers resulting in much better search results and more advertising money.